You'd be forgiven for thinking WTF!Yes its true, apparently Piers Morgan has stripped off to pose for Burger King's new fragrance launch 'Flame Scent'
The 'meat scented' cologne is BK's latest promotion tactic and it is expected to sell out in days!
The billboard campaign will run around London features the strapline: "The scent of seduction. With a hint of flame-grilled meat."
Piers will also be seen in life size cut outs in all 19 of the capital's BK restaurants.
I don't know what's worse, a husband smelling of meat, or Piers Morgan half naked!
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