R+B star Usher is attempting to turn up the heat in the US with his own lingerie line.
Spotted at the Marlies Dekkers runway show at Paris Fashion Week at the weekend, he confessed he was seeking inspiration for his own saucy underwear.
The singer was reported as saying "I'm launching a lingerie line for men and women." He insists "comfort and intimacy" will be key in his new line.
The first previews will be seen in his new music video Trading Places.
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