Dior Knickers Couture...

As hot as its been the past few weeks, parading the streets of Paris in your undies, is a step to far, surely??? Well apparently not if you ask John Galliano.

At the glorious Christian Dior couture show Tuesday, the fashion master had models walking the catwalk in various stages of undress, matching jackets with knickers - and skirts with impeccably designed bra tops!

Galliano's collection 'Fever in the Cabine', which brought colourful backstage chaos onto the runway (and into the world's richest women's wardrobes) was apparently dreamed up from old Dior photo archives, which showed the actual Mr Dior, behind the scenes at a Fifties couture show surrounded by models in various states of undress.

Whilst the show was very eye catching, we wonder just how many of us will be nipping out to Tesco in nothing but knickers and a Jacket????

For the Ladies: David Beckham in Armani underwear

After the launch of the new Emporio Armani mens underwear Ad campaign at the beginning of June, where the 6 story building poster image of Beckham was unvield, we thought it only fair to share David's ripped and oiled body with our readers.... erm nice pants too ;)

Fire Proof lingerie!

It has been recently reported, that the commander of a Swedish helicopter fleet in Linköping, has demanded that his female crew members be equipped with fireproof bras.

Apparently, safety equipment for female members of the Swedish armed forces is not up to standard with most of it designed with men in mind.

Group captain Micael Bydén, decided to speak up about the situation and has demanded that women serving in the armed forces be taken into account and be provided with flame-proof bras.

"It is a question of basic safety. You can not have anything close to the body that can set alight when you are flying," Bydén told local newspaper Östgöta Correspondenten

So with this in mind, is your underwear safe in the work place?

Piers Morgan poses naked, smelling of meat....

You'd be forgiven for thinking WTF!

Yes its true, apparently Piers Morgan has stripped off to pose for Burger King's new fragrance launch 'Flame Scent'

The 'meat scented' cologne is BK's latest promotion tactic and it is expected to sell out in days!

The billboard campaign will run around London features the strapline: "The scent of seduction. With a hint of flame-grilled meat."

Piers will also be seen in life size cut outs in all 19 of the capital's BK restaurants.

I don't know what's worse, a husband smelling of meat, or Piers Morgan half naked!

Sexy New Lingerie Arrivals

Check out these sexy new arrivals from Electric lingerie

Crotchless Suspender Knickers
These crotchless mesh briefs have removable suspenders to give you that 1940's look. Features removable garter straps, ruching at front, satin tie closure ribbon and ruffle elastic. Super sexy!

Team them up with stockings for that wow factor!






Crotchless Booty Short
Sexy lace crotchless boyshort is the ultimate crotchless panty. Large hot pink bow makes it super cute!!! Ultra soft lace and beautiful detailing.

One size fits 6-14

90% Nylon 10% Spandex




Side Tie V String

Super cute Side Tie thong is ideal for dancers and has the perfect fit! 100% cotton crotch lining.

Available in assorted colours

One size fits 6-14
83% Nylon 17% Spandex

New Nightwear & Adult Toy Gift Range

Just arrived, these boxed kits make the ideal gift for a saucy night in.
Each pack contains a lingerie or nightwear item plus an adult novelty vibrating item.

Thong Bandits Caught

One of two Colorado men who used women's thong underwear to cover their faces while they robbed a convenience store has been sentenced to 12 years in prison.

Prosecutors say the pair threw a large rock through the store's window at 5 a.m., soon after the clerk opened the store. One man wore a green thong; the other wore blue.

Erm... what on earth were they thinking!!???

Paul Daniels & Debbie McGee in saucy lingerie strip

Armani... or alarming? Paul Daniels (70) and his wife Debbie McGee(50) in a copycat 'Armarni pose' as done by Posh & Becks. Seen in the February/March issue of Closer magazine after unflattering pictures of Debbie McGee in a bikini appeared in newspapers.

Paul Daniels defended his wife, saying she 'looked better than Madonna'.

We say 'Good on you Paul!' its great that after all these years you still see your wife as an attractive woman and want to show the world that she is (to you at least) :)